Where to start building your Graphic Design Business, find the path to success!
Happy New Year to all of you, may the new year bring you great success in your endeavors!
Your true success in life begins only when you make the commitment to become excellent at what you do. — Brian Tracy
In this post I would like to share some ideas as to what you need to start working for yourself in your Graphic Design Business.
Computer Suited For Graphic Design Business – Where To Start
We discussed this topic in a previous post and I would now like to provide you with links to research and comparison shop for the computer that is best suited for your specific needs. Make a list of what you will need your computer to be able to produce such as logos, brochures, posters, videos, packaging designs, and any other graphic design projects.
- Will you need a high-end computer?
- Do you prefer Apple or PC?
- Will you also be working on a drawing tablet?
- How much RAM and Storage will you need?
- What type of Graphics Card will suffice?
Write down the answer to each of these questions so that when you are researching you can verify that the computers you are researching meet your individual needs, you don’t want to make an uninformed choice and have to change out your system after having spent money and time to get it all set up and then find out that you can’t run certain aspects of your software. Make sure you will have enough storage for your large designs. Keep in mind that having enough RAM is very important in being able to work smoothly and quickly.
I have selected some of my recommendations below:
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Computer Reviews Are Coming Soon!
Please note that there are many other computers that would be sufficient for your Graphic Design Business and we will go into more of them in later posts, there are also laptops that are suited for this purpose as well. I believe that as your main computer for your business you should have a desktop computer, and a Wacom Drawing Tablet or the Microsoft Studio with drawing capabilities. Yes, I said it I do REALLY like the Microsoft Studio and it will be my gift to myself this year!
Software Suited For Graphic Design Business
Personally, I prefer Adobe Creative Cloud, which has all of their graphic design and web development software in one bundle. There are other choices for the design process. Take some time to research this aspect of your Graphic Design Business.
You can use the list making task here as well! What do you need your software to be able to produce? What deliverables can the software produce? Will your designs be universally accepted in the format that the software uses? What can the software produce? Will it meet all of your Graphic Design Business’ needs?
Take your list and research these products:
Graphic Design Portfolio Website
In the posts about building a Graphic Design Portfolio Website, we discussed the ways that the Portfolio can benefit your freelance career. If you have built or are building your Graphic Design Portfolio Website you can begin utilizing it to showcase and share or market your skills.
Read more about this topic here:
Your designs are your best advertising, now you have the challenge of getting your skills in front of potential customers and or employers. First, you should have a place to direct your potential customers to! That is where your Graphic Design Portfolio Website comes into play. Be sure to check out the posts above to learn more about building your site and your audience. Remember that you can also link other websites to your portfolio for more exposure and automation when using the site integration tab.
Marketing Your Graphic Design Business
Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. – Francis of Assisi
Lets get social! You can share on your social media pages, Facebook, Twitter, Pinterest, Linkedin etc. You can even create pages solely for the purpose of promoting yourself and your business. Just go to your account on your social media platform and look into creating a new page or create a new account for your business.
Marketing through word of mouth and paid advertising can also be great options, we will research these options further in future posts. Basically, you will be finding ways to get your name and skills out there where you can be found by your target audience.
Email campaigns are another way to reach potential customers for your Graphic Design Business. One way of doing this is to research who you would like to work with. Find companies’ in your area for local campaigns, this is an excellent way to be able to work with a customer in person. Get email addresses through contact information on the companies’ website and send emails with an introductory letter and links to your portfolio. You can also include some images in the actual email to draw attention immediately to your skills or style. With a bit of brainstorming, you can come up with a great email template!
Making Your Dreams Come True – Own Your Graphic Design Business
Whatever you do to make your dreams a reality, do it consistently and research the most efficient ways to produce the desired results. At this point in your journey, you will be doing a lot of experimentation to find your style, your market and your niche. I believe in you! You can do this in your way and become independent and successful. Keep posted for more tips and by all means please share your experience in any areas of your freelance career, that is what this blog is all about.
To Our Success,